Welsh recruitment agency goes against the tide
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Medical sales firms may recruit marketeers
A change in EU legislation means that medical sales firms will soon be marketing directly to patients opening up new opportunities in their marketing departments.
It's something totally new to uk medical sales firms but the new law will certainly mean that they will be competing for air time with the public. The likelihood is that the present marketing teams will not be big enough, or have the right skill set for what will be a totally new ball game.
It will be a risky time for medical sales companies as the same decision in the USA prompted billions to be spent on promotion to patients only to later learn that this spend had be ineffective from a sales point of view.
Whatever happens, the change is likely to result in new job opportunities in pharma marketing departments to handle this new opportunity.
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